About us

What if you had the knowledge, capability and resources to avoid the mistakes that most leaders make?

What if you understood your strengths and knew how to maximise on these? What if you knew how to get your team working together towards a common goal? What if you had access to independent experts who could help you solve those wicked problems threatening the future of your business?

Better still, what if you could be ‘predictive’ about your business and understand how to avoid stepping on landmines and preventing potential problems becoming a reality?

At Why Cubed we equip CEOs and the owners of family businesses and SMEs with the essential skills, advice, methodologies, software and resources to build their leadership capability, foster team dynamics and create businesses they are proud of.

We have also partnered with global software leaders, Reach LX and Harrison Assessments and teamed up with leading consultants, to provide our clients with access to state-of-the-art leadership and talent acquisition and development software and independent business advice … not to mention entrée to our rich network of service providers and business owners.

We believe you don’t have to do leadership the hard way!

Bill McLellan

Our Managing Director

Bill McLellan is responsible for delivering leadership coaching and leadership team excellence programs.

He has over 25 years’ experience working in senior leadership positions and running his own businesses. A ‘specialist generalist’, he has also worked across industry and held multiple roles, including head of operations and board roles.

This makes him unique in the leadership coaching space given that he understands how businesses operate and what is expected of different members of the leadership team.

A lifelong learner and avid technologist, Bill is passionate about helping leaders access technologies to improve their businesses.

What sets Bill apart is the confidential approach he takes to delivering his service offering. He understands the importance of providing a safe space where leaders can talk candidly about what is or isn’t working within their organisations.

Business
Experience

Bill engaged in sustainability and energy advisory services to C-Suite Executives in ASX 100 listed companies for over 20 years. 

Within that time, he learned that sustainable outcomes for any business are a function of leadership. 

The ability of leaders to engage with their people, and how they lead, either makes or breaks bottom line business success.

Why Business Advisory and
Mentoring Works

Actionable insights without appropriate leadership amounts to inaction, or insufficient action. Change is uncomfortable and without the right tools, inertia is the status quo. 

The Why Cubed team and methodology provides both the data to expose needed changes and the skills to transform leaders into action takers.

Bill also provides leading edge executive coaching and mentoring both 1:1 and to teams.

Accreditations