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Why Cubed

Leadership on Purpose

Why cubed

Bill McLellan Executive Coach

Understanding how people tick quicker is the fastest way to create an exceptional outcome. Why Cubed, led by Bill McLellan, is committed to creating those insights that ensure business owners make an impact on their own future and that of their people. 

Bill has learned first hand how to lead, grow and advise corporate sales, operational and leadership teams of up to 60 and he has wide ranging directorial and military experience. Globally he also has a strong interest in a sustainable future for the planet.

Why Cubed provides support to your people to ensure that continuous personal and professional upskilling is made possible and manageable across your entire company.


Leveraging the power of the 5 Perspective Lenses framework, various Executive Coaching tools, REACH Ecosystem, Harrison Assessment Enterprise Analytics and the Engage and Grow Global Engagement Frameworks, Why Cubed brings leading executive performance frameworks to the engagement.  


Bill engaged in sustainability and energy advisory services to C-Suite Executives in ASX 100 listed companies for over 20 years. Within that time, he learned that sustainable outcomes for any business are a function of leadership. The ability of leaders to engage with their people, and how they lead, either makes or breaks bottom line business success.


EO Mentor-in-Confidence and Subject Matter Expert of CEO Mentor In Confidence PTE Ltd (Singapore)

REACH Certified Gold Partner Consulting Practitioner

Holder of the Master License for Victoria of Engage and Grow

Accredited Solution Partner of Harrison Assessments

Debriefing and Coaching Accreditation Harrison Assessments

Fellow of FINSIA


Actionable insights without appropriate leadership amounts to inaction, or insufficient action. Change is uncomfortable and without the right tools, inertia is the status quo. The Why Cubed team and methodology provides both the data to expose needed changes and the skills to transform leaders into action takers.

Bill also provides leading edge executive coaching and mentoring both 1:1 and to teams.

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